The upcoming Telugu movie SAV3 was officially launched with a traditional pooja (blessing) ceremony. Well-known film producer Ashok Kumar attended the event as the chief guest.
Movie Details and the Meaning Behind the Title
- The Production: The movie is produced by V. Vijaya under the Lakshmi Krishna Films banner. It is their second film, following their previous movie, Railway Station.
- The Team: The film is written and directed by actor-director Krishna Maya. The music is composed by Sai Karthik.
- The Cast: The film stars Samrat, Demon Pawan, and Likhita (who became famous for the viral internet song “Raanu Nene Bombayki Raanu”).
- The Meaning of “SAV3”: Director Krishna Maya explained the unique title of the film:
- “Sa” stands for Savitri (the heroine’s character name, played by Likhita).
- “V” stands for Vijay Kumar (the character played by Demon Pawan).
- “3” stands for Trivikram Raju (the character played by Samrat).
Why Was the Launch Ceremony Unique?
Usually, Indian movies hold a pooja launch ceremony before they start filming. However, the team of SAV3 did the exact opposite. They held the ceremony because the movie’s shooting, dubbing, and editing are already almost finished.
The director explained that because they were newcomers, they were not sure if they would have enough money for extra celebratory expenses. They prioritized saving money to complete the movie first. Now that the film is safely nearing completion, they celebrated happily.
What the Team Said at the Event
- Chief Guest Ashok Kumar: He praised director Krishna Maya as a very passionate, multi-talented filmmaker whom he has known since the movie Preminchukundam Raa (Krishna Maya even acted in the film Eeswar). He noted that even though the film industry is going through a tough time, audiences always support good movies. Because young people go to the theatres the most, he was glad Krishna Maya made a youthful entertainer.
- Director & Actor Krishna Maya: He praised his lead actors, saying that newcomers Likhita and Demon Pawan did a wonderful job and exceeded all his expectations. He also mentioned that the music by Sai Karthik will be a major highlight of the film.
- Hero Samrat: He shared that he made his acting debut at age 19 in the movie Something Something. He stated that he has not found a character this good, or a director like Krishna Maya, since then. He promised that audiences will see a completely new version of him in this film.
- Hero Demon Pawan: He explained that he was waiting for the right script when this project came along. He mentioned that instead of strictly reading from script papers, the actors naturally improved and changed their dialogues on set to make things sound real.
- Heroine Likhita: She expressed that she was looking for a great script when this movie came her way. She praised her co-stars, Samrat and Pawan, and thanked producer Vijaya for making the film with high production values.
- Producer V. Vijaya: She expressed her extreme happiness in producing a meaningful movie like SAV3. She asked the audience and the media for their full support, stating she is very confident that the actors’ great performances will make the movie a major success.